VECTORS IN FLAT & GEOMETRIC DESIGN
People who have little or no experience in understanding of graphic design can be easily trapped by wrong approaches. This may be partially the guilt of those who pretend to know how to use some of the graphic design tools, but in reality don’t possess necessary artistic skills to come up with a contemporary and satisfactory design, which will correspond to the flowing requirements of the time. Another common habit is that people who practice graphic design simply don't keep up with the trends of the industry and therefore their creative abilities with the time become if not less appealing but obsolete, therefore this also effects on the marketing outcome. No matter what the reason is in both cases customers end up having unattractive logos, posters, ads, or other designs materials. And eventually it becomes hard to push the blame to any party in this case as it is always the decision of the client to choose a designer.
In order to avoid this type of unpleasant situations we recommend from time to time go over the major trends in the graphic design industry and follow up with what is generally trending. It is not a one-time act but should be done over a certain period of time over and over again and this will help you understand what is in vogue in graphic design.
Since we are a professional image to vector conversion service we would to talk about some of the major trends in vector design that has been part of the graphic design industry for the previous couple of years and still firmly preserve their position in the market. You can find them on posters, commercials, videos, etc. around the city and cyber space. The major trends which utilize vector graphics are based on flat aka material design.
Before talking about flat design which is best obtained through vector art, it is important to understand that a trend doesn’t disappear overnight, it gradually and mysteriously fades into new forms which become on high demand and remain for a long time. That is why we recommend continuously follow up with the industry to stay updated. By reading this blog we want to give you some insight on how to envision your logo, website or any other type of design which you are yet to create by yourself or with the help of a professional.
What is flat design?
Flat design (FD) is a fresh approach in graphic design field, which has brought minimalistic style and emphasize on creating user friendly visual usability. It combines such design elements as cleanness, bright colors, open space and two dimensional or flat illustrations. It is worth mentioning that FD is far easier and faster to edit as it is mostly created with the help of vector application and vector images can be easily modified and this saves a lot of time and energy for a designer.
FD favors more simplicity and digital aesthetic. That is why for example a lot of new websites use that approach to create user centric web styles. Please take a look at the following image which was draw with vector tools.
At first sight you can see a cartoonized image of a sheriff. Now imagine how it would look with shadows and gradient shadings. Exactly, FD says no to gradients, shadows and other blending effects. It offers a unique two dimensional approach using simple color shades to achieve 3D depth. If you cast a second look you will see that it consists of only different color plays which give life to the image when correctly chosen.
By the way one of the very first world renowned companies that applied flat design method was Microsoft. It created its Windows interface using flat illustrated icons. Basically this new approach came to substitute the real life skeuomorphic design. Even Apple has given up on their skeuomorphic design and now utilizes the mixture of real life images and material design.
Flat design or also known as material design (MD) has been heavily influenced by Google which introduced its guidelines to MD that use color choices, edge to edge imagery, open white space and large scale typography. As a matter of fact MD is refined version of flat design which started applying simple colors to give light, shadow and motion to images.
These design types can be successfully incorporated with adding realistic image elements.
Along with this new approach, there also developed another recent trend via geometric shapes. These are patterns which are perfectly aligned with each other and bear either gradient or different color shadings creating new inspiring and interesting look for the objects of the design such as for example the image below.
These are two of the major design styles that have been fashionable for the recent years and still keep their position. Of course there are more trends, we have chosen the most advanced and widely used one. There is no set rule that you have to use only one approach, you can always mix them however remember even the most exciting trends will not be good to your design if you do not use them cleverly. Therefore, it is very important to be familiar with the on going trends and how they are used.
If you have sketches that you would like to convert to flat design we would recommend to do it with the help of vector graphics. Vectors will give you more flexibility over your artworks and you will also be able to print them in high quality any time and in any size. At iVectorize.com we can help you convert your images to vectors maintaining the flat dimension look or redraw your old logo and make it look fresh and trendy.
iVectorize.com vectorization service offers flexible solutions for logo to vector conversion and also allows you to store all your vectorized images in your online account and access them from wherever you are in the world without additional headache. The advantages of working with our vector service are that we provide low cost vectorizing solutions with fast turnaround times and assign highly experienced vector artists from around the world to bring back to life the lost or fading quality of your raster images. By choosing to work with us you also receive an opportunity to make vectorization more profitable for your business as for bulk image to vector conversion orders we provide 10, 15, 25 percent discounts. Besides, you will find that we provide high quality customer service which will take care of all your concerns and cater the best possible results. At iVectorize apart from vectorizing logos you can also convert your illustrations, maps, drawings to high quality vectors most of the time within 24 hours.
Our vector designers can also redraw your old websites and maintain material design solutions, thus making them look fresh and stylish. If you have questions about vector service feel free to reach us either through our contact form or [email protected].
Read about reasons why to choose iVectorize.com vectorizing service.