In visual and virtual world of art, often big size vector images are exported to JPEG file formats by choosing the lowest file size. This is done for different reasons, not to load the website, to have more space on flash drive, and so on. However, the smaller size we designate to JPG photos, the less quality we receive back. This causes loss in quality of pixel images.Recently news of a new JPG algorithm that reduces the size of the image by 35 percent hit the world wide web. This one as well as many other innovative solutions have been developed by ai Zurich based company of Google and is named Guetzli. This new approach is going to help make webpages load quicker and allows new size JPGs to be used in all web browsers, different devices, photo editing applications, however, this no how helps to substitute the real high quality that vectorized images produce.


The smaller size advantage of these newly encoded JPG files hardly noticeably differs from their predecessor version in terms visual quality. For those of you who don’t know how usually JPEG images work, let us tell you, for example once you export your vector image to jpeg file format the quality of the picture drops, because in the process of conversion the amount of color gradients reduces to single blocks of colors smudging small details. See below how new image compressor functions:

JPG with new save as filter effect

If you happen to have raster logo and you need it in high quality format for your art or other projects then you should consider converting your image to vector. The thing is that when exporting images from vector to jpeg you need to maintain high quality looks for your bitmaps, amd it is preferable to assign 150dpi which will make the size the file a bit or considerably bigger than during the standard 72dpi export. The thing is that in case of 150dpi the pixel image preserves more color information than in case of less dpis and the image comes sharper. Nevertheless, raster images don’t and cannot substitute the functionality and the potential of vectorized pictures, because their scalability is limited, they don’t have beziers paths used in obtaining precise laser printing, clear color solidity, etc.Vectorizing rasterized artworks is not easy when you don’t have appropriate experience. In such cases you can perform image to vector conversion online using professional vectorization platforms such as All you need is to type the URL and submit your image through the Request a Quote form.

Don't be misled by the above statement that large size vectors are not good for website loading, search engine optimization, etc. In web development they use SVG (scalable vector graphics) which not only keeps your photos in low size and boosts the loading time of your pages but also preserves the sharpness and clearness of pictures. Of course, this doesn't apply to all type of visuals, meaning that if you put a complex vector artwork for minimizing the start of your page that can be a bad idea, as the more heavy elements a vectorized picture contains the heavier it will be. However, this is not applicable for logos, icons, and other simple and medium type of illustrations. We recommend to converting jpg and png and other bitmap fomat logos to vectors not only for digital purposes, such as using them on social media platfroms but also for printing purposes. The best printing results are produced when you use traced images. Tracing stands for vectorization. And as mentioned, you can trace your pixelated and blurry logos to high quaity vectors using our professional services. 

If you wonder why you should choose our service as your reliable partner in vectorizing business then read this blog.

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